“It’s Time”.

That’s the message seen for the past few weeks on the 12 Years A Slave billboard as you drive on to the 20th Century Fox lot.
A highly emotional close-up of star Chiwetel Ejiofor as the man forced into slavery and just two words to accompany it: “It’s Time”.
So is it resonating with voters? Are they paying attention? And how do you interpret the message, clearly aimed at Academy voters, that the studio is trying to send for its Best Picture nominee?

It’s Time for a serious film about slavery to win Best Picture?

It’s Time for any film about the black experience to win Best Picture?

It’s Time for a film with a largely black cast, theme, black director and screenwriter to win?

It’s Time those Academy members who have resisted seeing it, because they think it’s too brutal, stick their screener in their DVD player and watch.

Whichever way you look at it, it’s an effective and simple way of getting the film’s message across. Two words, that’s all.

The ad not only can be interpreted as shining a light on a very dark period in American history, it also shines a light on the Academy’s fairly dismal record of awarding its top honor to any movie about the black experience.
<snip>
The bigger question now is how effective this new ad strategy will be. For those voters who are even paying attention to this award season’s onslaught of advertising (and most of the contenders have been adopting slogans, from Nebraska’s “Dream Big” to The Wolf Of Wall Street’s “The Movie Of Our Time” to Philomena’s “The Most Loved Movie Of The Year”) will they respond to 12 Years A Slave’s two little words, even subconsciously? Or do they rebel against any overt suggestion that “it’s time” for anything but what they personally believe is the Best Picture of the Year?




is that Sam?

http://www.deadline.com/2014/02/oscars-1...ll-it-resonate/


Sorry, but my wife and I had to get up and leave after about 15 minutes of this one. We were on a date!
It is so nauseating to watch, why would anyone want to watch this for entertainment? And then in a typical Hollywood treatment of history, they portray this black man as an upper class elite living with his family freely among Northern wealthy white people. This just didn't strike me as realistic. I doubt the North and the South were THAT different back in ~1850. Correct me if I'm wrong but

...I'd say NO to this one.

this from Drudge...

"Among those who responded to the online survey, Somali piracy thriller "Captain Phillips" was the most-watched film, at 15 percent. But 67 percent said they had yet to see any of the eleven films in the poll."

http://news.yahoo.com/most-americans-yet...gpTJVIAbzzQtDMD