After last year's speculation, MAC Cosmetics announced on Friday that Caitlyn Jenner is partnering up with the company to sell a signature lipstick shade called Finally Free. In a press release, the brand stresses that Jenner's product "champions all ages, all races and all sexes."
Unlike some celebrity makeup collaborations, Jenner's lipstick is here to make a change, and not only in beauty wardrobes. Hitting MAC's core values with their AIDS fund, 100 percent of the money from purchases will go towards the fund's Transgender Initiative, a cause that will hopefully help lead the charge in more social justice and acceptance for and of transgender lives.
In an exclusive interview with MAC, Jenner discusses the meaning behind the lipstick's name, Finally Free, which is a common phrase she uses to refer to herself. Additionally, she explains why she chose the elegant pink color, telling MAC, "I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick."
Deeper in the conversation, Jenner speaks further about the initiative and gets real about beauty and the women that inspire her. Read the full interview.