The Beatles Invasion, 50 Years Ago: Sunday, Feb. 9, 1964 At 8 p.m. on Feb. 9, 1964 an unheard-of 60% of American TVs tuned to CBS to see The Beatles on Ed Sullivan.
By Bob Spitz Feb. 09, 2014
Just before 2:30 on the afternoon of Feb. 9, the Beatles got the signal to take their places for the first of two full dress rehearsals in front of a full, hysterical audience. If they seemed daunted at making their American debut, it didn’t show. They plugged in and waited patiently behind a curtain, exchanging relaxed, easy grins, as Ed Sullivan wandered onstage.
Sullivan was an improbable TV star. Stiff as cardboard and about as endearing, the 62-year-old emcee had, a profile in TIME said, as much charisma as “a cigar-store Indian.” He was painfully awkward in front of the camera, but he had an uncanny instinct for spotting talent and the ability to give it a national showcase. As such, he was a powerful star maker, to say nothing of an American icon. If you tuned in on Sunday nights, as a majority of TV watchers did, you were in for “a really big shew.”
This is easily one of the stupidest anniversaries I can remember celebrating. 50 years since a band played a song on a TV show? It is pure Baby Boomer porn. I also don't think that the Beatles were all that. Jimi Hendrix Electric Ladyland and The Beach Boys Pet Sounds were far more important and revolutionary than anything the Beatles as a band put out.