The wear on masculinity has been full swing lately:
P&G Urges Men to Lose Their ‘Toxic Masculinity’ in Gillette Razor Ad Gillette/YouTube 14 Jan 2019
Proctor & Gamble is urging men to shave their “toxic masculinity” in a new ad for Gillette razors. The ad shows men fighting, cooking barbecue, and verbally harassing women, interspersed with news reports about the #MeToo movement.
A new ad from P&G razor brand Gillette encourages men to reexamine themselves and the way that they raise young boys. The ad, which is called “We Believe: The Best Men Can Be,” is essentially a two-minute broad generalization about the way that men act and think.
The ad depicts men getting into fights, standing in front of barbecue grills, and verbally harassing women. The ad also heavily features news clips discussing the recent #MeToo movement.
In a comment to the Wall Street Journal, Pankaj Bhalla, Gillette’s brand director, said that the advertisement is a meditation on the changes that men must make in America. “This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own,” Bhalla said. “We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.”
The ad immediately turned off customers, many of which said that they are done buying Gillette products.
“I am taking action,” one Twitter user said in response to Gillette’s call for action. “I’m researching every product made by Proctor & Gamble, throwing any I have in the trash, and never buying any of them again until everyone involved in this ad from top to bottom is fired and the company issues a public apology.”
Zitat I am taking action. I'm researching every product made by Proctor & Gamble, throwing any I have in the trash, and never buying any of them again until everyone involved in this ad from top to bottom is fired and the company issues a public apology.
— Joe (@JoeS3678) January 14, 2019
“Oh FFS,” another user wrote. “Let me know more toxic masculinity when it saves you from a burning building, goes to war to protect you and your freedoms, or rescues puppies, kittens, and horses from flood waters after a hurricane.”
Zitat Oh FFS. Let me know more toxic masculinity when it saves you from a burning building, goes to war to protect you and your freedoms, or rescues puppies, kittens, and horses from flood waters after a hurricane.
The American Psychological Association ignores scientifically, proven personality differences between men and women and replaces them with the ideology of equal outcomes.
Traditional Masculinity Can Hurt Boys, Say New A.P.A. Guidelines By Jacey Fortin Jan. 10, 2019
The American Psychological Association has released several guides for psychologists who work with people belonging to certain groups — members of ethnic and linguistic minorities, for example, or women and girls.
It did not have a guide for working with males, in part because they were historically considered the norm. But in August, the A.P.A. approved its first set of official guidelines for working with boys and men.
The guidelines, 10 in all, posit that males who are socialized to conform to “traditional masculinity ideology” are often negatively affected in terms of mental and physical health.
They acknowledge that ideas about masculinity vary across cultures, age groups and ethnicities. But they point to common themes like “anti-femininity, achievement, eschewal of the appearance of weakness, and adventure, risk, and violence.”
The document was written in academic language — not built to go viral. But last week, an A.P.A. article about the guidelines, and then a tweet about that article, captured widespread attention. Negative comments flooded in on Twitter, as well as from conservative news outlets.
“If men are struggling more the farther we move from those traditional norms, is the answer to continue denying and suppressing a boy’s essential nature?” David French, a senior writer for National Review, wrote in an article about the guidelines on Monday.
“Traditional masculinity seems to be, in this report at least, conflated with being a pig, or a creep, or a Harvey Weinstein kind of person,” said Laura Ingraham on her Fox News show on Tuesday.
Released in the wake of the #MeToo movement, the new set of guidelines seemed to reflect contemporary conversations about gender, bullying and harassment.
But the guidance has been in the works since 2005. The A.P.A., the biggest organization of psychologists in the United States, approved guidelines for girls and women back in 2007, and for various other groups as defined by age, gender identification, ethnicity and sexuality.
The primary purpose of the new guidelines, said Fredric Rabinowitz, one of the lead writers and a professor of psychology at the University of Redlands, was to help men and boys lead happy, healthy lives.
“We see that men have higher suicide rates, men have more cardiovascular disease and men are lonelier as they get older,” he said. “We’re trying to help men by expanding their emotional repertoire, not trying to take away the strengths that men have.”
The guidelines posit that males who are socialized to conform to “traditional masculinity” are often negatively affected in terms of mental and physical health. Here, high school basketball players in Glens Falls, N.Y., last year.CreditNathaniel Brooks for The New York Times
And the document’s critics? “They’re taking a very binary perspective,” he said.
Judy Y. Chu, who teaches about boys’ psychosocial development at Stanford University and is the author of “When Boys Become Boys,” was not involved in drafting the document but said it contained good insights into the needs of boys, who are often taught to avoid showing emotion.
“All of us are born needing, and being able to develop, close personal relationships,” she said. “And those are essential to our health. So what does it mean that we socialize boys away from that inherent need?”
The guidelines note that men sometimes avoid seeking help from others, including from psychologists, because it could make them look weak. And they note that even when men do seek help, psychologists sometimes err by diagnosing them in outward-looking ways — with substance abuse problems, for example — rather than with more internalized disorders like depression.
The guidelines also cite research on health risks that are particular to men. They die sooner than women, in part because of poorer diets and more risky behaviors like smoking. They commit the vast majority of violent crimes in the United States and make up most of the reported victims, even though men have “greater socioeconomic advantages than women in every ethnic group.”
Wizdom Powell, PhD, MPHWizdom Powell, PhD, MPH, is an associate professor in the University of North Carolina-Chapel Hill Department of Health Behavior. She is recognized nationally for her work addressing social causes of health inequities among boys and men of color. She is the winner of UNC’s Phillip and Ruth Hettleman Prize for Artistic and Scholarly Achievement by Young Faculty for 2015.
As a researcher and author, Powell is shaping how the intersection of race, masculinity, health beliefs and behavior are understood and addressed by psychologists and health professionals. Powell was awarded the 2014 Distinguished Professional Service Award by the American Psychological Association’s Division 51 ,Society for the Study of Men and Masculinity.
In addition to her long list of peer-reviewed articles, presentations and invited talks, Powell is the author of book chapters that are essential to the work and training of psychologists and public health professionals. She was selected by the UNC Institute of African-American Research as a 2015-2016 faculty fellow and served as a White House fellow and special adviser on military mental health policies to Secretary of Defense Leon Panetta as an appointee of the Obama administration.
Illegitimi non Carborundum
During times of universal deceit, telling the truth becomes a revolutionary act.- Orwell
The further a society drifts from the truth, the more it will hate those who speak it - Orwell