Patriots accidentally Tweet shocking racist slur after campaign to win million followers backfires in spectacular fashion

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#1 | Patriots accidentally Tweet shocking racist slur after campaign to win million followers backfires in spectacular fashion datum

Fri Nov 14, 2014 9:11 am

http://www.dailymail.co.uk/news/article-...l#ixzz3J3HJQgIe

I just love when dopey marketing ideas are hijacked and made to look stupid...

Zitat
To celebrate reaching a million followers on Twitter, the New England Patriots' social media team decided to start an online campaign.

They asked fans to retweet their message marking the milestone, and in return their name would be put on the back of a 'digital custom jersey'.

However the plan backfired, and they ended up sharing a nasty racial slur.

The post, uploaded from the account @IHATEN******, ended up on the site on the back of the 'digital custom jersey' and was accompanied by a message saying 'thank you for helping us become the first NFL team with 1 million followers'.

The racist tweet was on their account for an hour, until the mistake was realized and it was taken down.

However it had already gone viral and had been noticed by many social media users who shared the error.

An apology from the team followed. It read: 'We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.'

A number of people reacted to the tweet with jokes. One user posted a picture of a bin on fire, saying it was outside the franchise's headquarters while another said whoever ran the account would have been fired.