I'm no great fan of Mitch but this really is a pretty good ad on his part.
"Senate Minority leader Mitch McConnell (R) has a new ad in the Kentucky Senate race that zeroes in on the demographic of voters he thinks are mostly likely to be wooed by his opponent, Democratic candidate Alison Lundergan Grimes: Young women.
In the ad, young women make the pitch that it is Grimes who looks down on them, by implying they need the government's help to get ahead...
Watch the ad in full below. [actually not below but at the link].