Report: Facebook Algorithm Change Hits Fox, Breitbart, Conservative Sites – CNN, New York Times Unaffected by Breitbart Tech 6 Mar 2018
A report from the Outline finds that conservative sites including Breitbart News and Fox have also seen dramatic falls in engagement, while mainstream sites like CNN and the New York Times were unaffected.
Using data from analytics service Buzzsumo, the online publication found a stark contrast in the engagement rate for conservative media vs. mainstream media, with the former dropping sharply while the latter held steady. The Outline also found a decline in engagement for what they call left-wing “clickbait” sites, including Shareblue and BuzzFeed.
Zitat Jim Hoft’s Gateway Pundit … experienced a 55 percent drop in Facebook engagement from January to February despite the fact that the number of posts made had only decreased by approximately 20 percent. Similarly, though Steve Bannon’s Breitbart was only posting roughly 9 percent less content, Breitbart’s engagement dropped by nearly 28 percent, and interactions with the wildly popular Prager U decreased by nearly 32 percent despite the fact that the site was publishing approximately 18 percent more content than in January.
Mainstream media saw their engagement hold steady or even increase, despite a moderate decline in posting frequency.