Sen. Ted Cruz said Saturday that the GOP can bolster its appeal by sticking to its conservative principles and embracing a bottom-up campaign model that empowers grassroots voters.
Speaking at the Republican Leadership Conference, Mr. Cruz said the party must ditch the Washington-centric campaign model and stop listening to the political consultants.
“A lot of Republicans tend to have top-down Soviet-style campaigns,” Mr. Cruz said. “It is very odd for a party that believes in free market that they run campaigns through command and control.”
“That is disempowering and it doesn’t inspire,” Mr. Cruz said. “What is far more effective is having a race built on empowering the grassroots.”