By golly, if this isn't news you can use, there is no news you can.
ZitatEven though the world has figured out how to hack all of its products, there's still one thing most of us don't know about IKEA: how to pronounce its name.
Apparently, Americans have been mispronouncing the Swedish company since it first arrived in the states more than three decades ago, saying "I-kee-ya" instead of the totally different but correct "ee-KAY-uh." Wait - what?!
It sounds so wrong, but IKEA's Scandinavian reps confirm that the authentic way to say the brand is with a long "e" (not "i") sound at the beginning, followed by the emphasized second syllable "KAY."
Front Porch Punditry
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Tue May 24, 2016 11:58 pm
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Front Porch Punditry