February 22, 2016 5:00 am
Digitally weary users switch to ‘dumb’ phones
Daniel Thomas

In January, British actor Eddie Redmayne made headlines around the world as he became the latest in a growing band of smartphone refuseniks.

“It was a reaction against being glued permanently to my iPhone during waking hours,” he explained, turning instead to an old-fashioned “dumb phone” handset that could only make and take calls.

He is not alone. There is a small but busy market for phones that are simple and cheap at a time when smartphones are becoming ever more complex and expensive.

Feature phones — handsets with some basic functions such as playing music and accessing the internet — are gradually being replaced by low cost smartphones, according to Francisco Jeronimo, research director for European mobile devices at IDC, the research group. But there is still a significant demand for older-style phones.

Strategy Analytics, a research group, estimates that 44m basic phones were sold in 2015, accounting for 2 per cent of the global market.

Some phonemakers, such as Sony and LG, have already turned their back on the market. But others like Microsoft and Samsung are still producing devices every year aimed at the feature market.

Many smartphone users bemoan having to buy devices that are easily broken, require daily recharging and which will be superseded by a new, better version within a year. Even basic smartphones offer computing power that not many people need.

Some users buy phones with limited or no internet connections in a conscious attempt to decouple from the modern digital world. Light Phone founder Joe Hollier falls into this camp. The 25-year-old former skater has developed a credit card-sized phone without a data connection and no extra functions other than to make calls. He describes a feeling of huge relief when the ability to check emails or status updates is removed.

Analysts say that there is a growing number of “second phoneys” who use an expensive smartphone or “phablet” during the day, but turn to cheaper, pocket-sized devices when they go out in the evening

The Light Phone functions as a companion device to a smartphone but Mr Hollier hopes it will also encourage people to unplug from the modern internet world.

There are also practical reasons why some are turning their backs on smartphones. The short battery life of devices is a source of constant complaint and many travellers are still attracted to the reliability and long battery life of older phones.

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