McDonald's is offering a new promotion reminiscent of its former Dollar Menu. The "McPick 2" deal will let customers select two of the following items for $2: a McDouble, a McChicken, small fries, and mozzarella sticks.
The promotion returns sandwiches to the $1 price point of the Dollar Menu.
The deal is the start of a broader value platform that McDonald's is planning to roll out next year, the company told Business Insider.
The fast-food chain killed the Dollar Menu two years ago and turned it into the "Dollar Menu and More." The name change went along with a price hike.
Whereas everything on the Dollar Menu had cost $1, the Dollar Menu and More contained items that cost up to $5.
The shift upset some customers, according to McDonald's CEO Steve Easterbrook.
"Some of the challenges we've had in the US have been somewhat self-inflicted," Easterbrook said during a conference call in July. "We moved away from the Dollar Menu and didn't replace it with significant-enough value in the eyes of consumers."
McDonald's is hoping the new McPick 2 excites those value-seeking customers, who account for about one-quarter of the fast-food chain's total visitors, according to executives. Nation's Restaurant News first reported on the McPick 2 menu. snip http://finance.yahoo.com/news/mcdonalds-...-200057327.html
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