Nearly 100 years ago, Walter Lippmann wrote about “the manufacture of consent” in his classic work, “Public Opinion.” On the heels of that book, Edward Bernays penned a little volume called “Propaganda,” in which he stated that an elite would always be responsible for making the public aware of “new ideas” which the public would then act upon as the elite nudged them into it. Related, but more in-depth is Jacques Ellul’s 1962 book, “Propaganda: The Formation of Men’s Attitudes.”
Political propaganda aims to mobilize the masses to move an agenda forward. That’s most effectively done when the masses are unaware of the process. It’s what “community organizers” work towards, whether they know it or not. Once the masses are mobilized to push for a cause, the propagandists’ goals can be put into law.
In fact, many newly propagandized ideas seem to have taken America by storm just in the past decade or so. Same-sex marriage is only one of those ideas. Transgenderism is now eclipsing that notion, and its propaganda techniques—wrapped in the language of civil rights—are getting Americans on board with the idea of erasing all sex distinctions in law, including their own. It’s as though Americans are buying into a fast-talking sales pitch without being allowed to read the print, whether it’s large print or small.
There’s more on the horizon: a singles’ rights movement that promises to end legal recognition of all marriage. Then there is transhumanism, which includes a push to end “fleshism” by enacting laws that protect non-biological entities from discrimination.
Propaganda Is Directing Us Leftward American conservatives are by and large clueless about propaganda methods and tactics. And it shows. There are virtually no conservative social psychologists around. You’d think once a liberal social psychologist hits the public over the head with this fact some on the Right would take notice and at least try to get clued in.
Meanwhile, the Left has been employing social psychology and depth psychology on the masses for decades. President Obama’s campaign staff was filled with social psychologists. In this context, those who believe conservatives can subsist on reason and logic alone are kidding themselves. It’s no wonder GOP leaders are caving on so many principles, and being absorbed so easily into the Left’s machine.
A lot of people are scratching their heads today, wondering how life got to be so surreal, so fast in the United States of America. Based on the silencing tactics revealed by the LGBT lobby, many observers are likely now thinking: “Gee, I thought marriage equality was merely a gay rights movement. I didn’t realize that fascism was part of that package.” The Great Unraveling continues at a rapid clip when slipping on a pronoun in these days of transgender rule could cost you your career or earn you massive social media rallies chanting “hater” at you.
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The Link Between Crowds and Power The whole image of such mass delusion in America is surrealistic, especially to comfortably insulated Americans who believe our first freedoms could never really be thrown away in the face of such a full-frontal, PC-induced attack. Most cannot grasp that such mobs are mentally detached from reality. And participants in the mob action cannot comprehend that they are actually cutting off their own freedom of expression, as well as everybody else’s.
Why would anyone want to build such a culture of coercion? In a word, power. “Equality” is not the reason for what is happening with such mobs. It is the pretext for what they are doing. Like all such deceptions, its sole purpose is as a vehicle to transfer power from individuals to an increasingly centralized state. The fuel, as usual, is the emotional blackmail of people of goodwill, the uses of mass mobilization to exploit that goodwill, then, finally, to render all such goodwill meaningless.
Most who protest the RFRA laws are more likely pawns than true believers. Like the “Occupy Wall Street” crowd, they tend to be atomized individuals who are drawn to the psychic thrill of being part of a mobilized mass that feeds on emotions and can feel a sense of righteousness in the stated pretext. (In the RFRA case, it’s the semantic device of “marriage equality,” but it’ll just as easily be something else tomorrow.) “The ecstatic participation in mass elation is the oldest psycho drama in the world,” wrote Meerloo.
“Crowds and Power,” by Elias Canetti, is a classic work that explores in detail the draw of the crowd for human beings. With the continued chipping away of the organic family of mother-child-father, human relationships inevitably become diluted and more subservient to a mass state. This detachment cultivates human alienation, which draws more people to answer to the call of the mass state’s mob. Such protesters and their scores of clueless apologists in the media are also utterly detached from the reality of the meaning of laws such as an RFRA. The RFRA only clarifies that the government doesn’t get to coerce us in private thought or to dictate what we are allowed to feel, believe, think, and express. In other words, the First Amendment is not negotiable if we are to have any semblance of freedom in this country.
But the emotional stew in which we are now boiling doesn’t allow logic or reason to prevail. We can never fight back as long as we are in the dark about how our minds can be manipulated. So we absolutely must try to fully understand the methods and tactics of mental coercion and share that knowledge with others as much as possible.